Business Research Proposal for Electrolux Company -myassignmenthelp

Question: Discuss about the Business Research Proposal for Electrolux Company. Answer: Electrolux Company is one of the biggest manufacturers ofhome appliances. Some of their products are produced locally whereas others are imported from China and Europe. They aid in the production of home electronic appliances such as refrigerators, ovens, washing machines, vacuum cleaners and air conditioners for use in professional or domestic. With the intensive investment and marketing, the company, the business has been facing some challenges in the expansion of their business to realize more profits on the sales. The purpose of this proposal will provide a framework for the evaluation of how the company could be expanded to reach more customers both in Australia and in the world. Background to the problem The proposed research study is to investigate the challenges faced during the growing and expanding of Electrolux Company when selling their products to their customers. The business involves the selling of different kinds of house appliances. The firm faces problems as it has a low output of sales and thus flat overall revenue of the sales. For the business to grow, it is required to address the challenges that are faced in the business and address them where appropriate (Onkvisit and Shaw 2008, p.55). The proposal will focus on the problems that Electrolux Company has been facing with the selling of the appliances and come with solutions to address them to expand the business. The questions that will be addressed in the proposal would include ways of dealing with customers and the means to acquire more capital when the businesses undergo a loss. Additional problems that would be addressed in this study will include the methods of offering incentives to the customers to attract thei r consumers and help them make more purchases of their products. The proposal will involve the calculation of the number of funds that can use to ensure that all the activities in the business are carried out well. The problems that involve amount used when traveling or paying their employees in organizations and ways of improving the quality of goods are to be addressed in this proposal. Through carrying out these ways of improvement would ensure the customers continuously purchase the products from the business (Rigopoulou, Chaniotakis, Lymperopoulos and Siomkos 2008, p.512). Research question The research question will be; How will the challenges that face Electrolux Company of selling machines and appliances be addressed for the business to grow? Management decision One of the management questions that will be addressed in the study is; "is the location of the firm at the best place in favor of its customers?", The location of any company determines the overall output of sales. Therefore, a suitable location for the Electrolux Company will be determined to get more customers. Through learning of the marketplace, would help identify ways to work out their competitors through carrying out a healthier competition and ensuring that the products are of high quality and lower the prices for consumers to make them convenient to everyone (Manuj and Mentzer 2008, p.198). Another management question will be; how will the information of the companys products be conveyed to their potential customers? The avenues that the customers would follow when purchasing the equipment from the Electrolux Company will also be essential to expand the business; there should also be incentives in transporting of goods to the premises of customers and installing the machines they have been sold this would attract more customers and thus making more profits. There should be ways of checking the commodities before they are sold. This would help in regulating the goods by ensuring they are safe for use by people. Another question to be addressed will be; are there any ethics regulations which governs the workers of the firm? There should also be a favorable environment to expand the Electrolux company business to realize profits. Also, the management decision will be based on how the workers have been trained on how to handle the problems that are brought by customers. Objectives The objectives that were derived from the research problem include: To find out ways of expanding Electrolux Companys business of selling appliances through identifying the trends in the market and take advantage of it. To find out why the Electrolux Company has been recording low profits. To determine the possible challenges, those have been facing customers while purchasing their products from the Electrolux Company. To find out the possible risks associated with the expansion of the market. References Manuj, I. and Mentzer, J.T., 2008. Global supply chain risk management strategies.International Journal of Physical Distribution Logistics Management,38(3), pp.192-223. Onkvisit, S. and Shaw, J., 2008.International marketing: strategy and theory. Routledge. Rigopoulou, I.D., Chaniotakis, I.E., Lymperopoulos, C. and Siomkos, G.I., 2008. After-sales service quality as an antecedent of customer satisfaction: The case of electronic appliances.Managing Service Quality: An International Journal,18(5), pp.512-527.